Netscribes\’ latest market research report titled Smartphone Market in China 2014 states that the rise in disposable income and falling price levels is propelling growth in the market.
Smartphones also serve the purposes of computers to some extent. The user-friendly operating systems of the smartphones are increasing the popularity of the smartphones in general. Smartphone market in China would witness a steady growth in the coming years. The China smartphone market is over flowing with phones which uses android operating system. The Chinese government has come up with some government initiatives which would help the market to mature.
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Smartphone market share in China is dominated by a few companies out of which majority are domestic. A rising disposable income coupled with the availability of 3G services has increased the popularity of smartphones in China. Smartphone market also face some challenges in the form of security threats as malicious software can be very dangerous for the phones. The country\’s grey market is dominated by counterfeit phones. Market entry of companies in Chinese smartphone market is easier as there are no strict entry barriers in the particular industry.
Table of Content
Slide 1: Executive Summary
Slide 2: Current Account Balance: (2010, 2011, 2012, 2013e, 2014e, 2015e), Exchange Rate: Half Yearly (Jan 2014 – May 2014)
Slide 3: Lending Rate: Annual (2010 – 2013), Trade Balance: Annual (2009 – 2012), FDI Net Inflow: (2009- 2012)
Slide 4: GDP at Current Prices: Annual (2010, 2011, 2012, 2013e, 2014e, 2015e), Inflation, Average Consumer Prices: (2010, 2011, 2012, 2013e, 2014e, 2015e)
Slide 5-6: Introduction – Smartphone Market Overview
Slide 7: Market Overview – Global
Slide 8: Market Share of Smartphones and their Operating System – Global
Slide 9: Market Overview – China
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Slide 10: Government Regulations – Overview
Drivers & Challenges
Slide 11: Drivers and Challenges – Summary
Slide 12-16: Drivers
Slide 17-18: Challenges
Slide 19: Trends – Summary
Slide 20-22 – Trends
Slide 23: Porter’s Five Forces Analysis
Slide 24-28: Competitive Benchmarking
Slide 29-68: Major Public Players
Slide 69-70: Opportunities in the Smartphone Market
Slide 71: Recommendations
Slide 72: Key Ratios Description
Slide 73: Sources of Information
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