The era of digital transformation is evolving rapidly and businesses are focusing on transforming their traditional business models into digital platforms by using advanced analytics and performance management tools. This digital transformation is also having a huge impact on marketing and customer experience across various end-use industries, such as banking, entertainment, telecom and others. A huge amount of data is generated on a daily basis, which it makes it difficult for organizations to gain reliable customer insights from the huge data silos. So, to increase customer engagement across channels and gain reliable insights, businesses are adopting digital intelligence platform that offer end-to-end insight of customer interactions across touchpoints to measure the performance of marketing campaigns across websites, apps and other platforms. The digital intelligence platform uses big data with an objective to evaluate customer behavioral patterns and aims to offer personalized services to enhance customer interaction.
Many organizations adopt digital intelligence platforms, mainly for optimizing customer experience & engagement within the framework of their marketing cloud platform. Digital intelligence platforms help organizations to offer personalized services to customers across digital touch points. Digital intelligence platforms also provide advanced analytics solutions that can be integrated with a mobile engagement platform to help businesses optimize mobile applications and messaging and measure the impact of a marketing campaign. These digital intelligence platforms also combine insights and predictive analytics in order to offer scalability and speed for data processing for customer analytics and optimization.
Digital Intelligence Platform Market: Dynamics
Increase in the number of mobile devices, emergence of cloud-based technologies and rise in usage of e-commerce and other online platforms are the primary factors propelling the growth of the digital intelligence platform market. Also, advancements in customer tracking technologies through integration with analytics helps businesses generate key business insights. This is one of the significant factors boosting the growth of the digital intelligence platform market.
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However, complexity of data integration and lack of a skilled workforce are some of the restraining factors that might hamper the growth of digital intelligence platform market.
Global Digital Intelligence Platform Market: Segmentation
The digital intelligence platform market can be segmented on the basis of component, enterprise type, touch point, end use industry and region. On the basis of component, the digital intelligence platform market can be segmented into data management, analytics, performance monitoring tools and engagement optimization. On the basis of enterprise type, the digital intelligence platform market can be segmented into small enterprises and medium & large enterprises. On the basis of touch point, the digital intelligence platform market can be segmented into company websites, E-mail, mobile and other touch points. On the basis of end use industry, the digital intelligence platform market can be segmented into BFSI, retail, IT & telecommunications, healthcare, media & entertainment and others.
- Data Management
- Performance monitoring tools
- Engagement Optimization
By Enterprise Type
- Small Enterprises
- Medium & Large Enterprises
By Touch Point
- Company Website
- Other Touch Points
By End use Industry
- IT & Telecommunications
- Media & Entertainment
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Global Digital Intelligence Platform Market: Competition Landscape
Examples of some of the key players operating in the global digital intelligence platform market are MindSEO, Cxense, Adobe Systems, New Relic, IBM Corporation, Evergage, Bertin IT, SAS Institute Inc., Google, Inc., Localytics, Mixpanel, Webtrekk GmbH and Optimizely, etc.
Digital Intelligence Platform Market: Regional Outlook
North America is expected to dominate the digital intelligence platform market and will be followed by the Asia Pacific and Western Europe. The primary growth factors in North America are presence of a large number of established players, such as Adobe Systems, IBM Corporation, Inc., New Relic (U.S.) and Localytics (U.S.). Also, organizations in various parts of the Asia Pacific region are implementing digital intelligence platforms to streamline business process and increase customer engagement. Rise in the usage of smartphones and growing internet penetration are some of the other key factors contributing to the growth of digital intelligence platform market globally. Latin America and MEA are expected to see significant growth in the digital intelligence platform market during the forecast period.
In September 2017, New Relic, a California-based software analytics company enhanced its digital intelligence platform by integrating distributed tracing features that enable customers to troubleshoot their distributed and multi-tier application architectures based on various deployments.
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