Real-time people flow data is beneficial for security purposes and management of people such as tourist flow estimation and pedestrian traffic management. It is necessary to obtain precise information about visitors at specific places such as market places, shopping malls, and departmental stores at any given time. Many of such measurements are still carried out manually. Therefore, it is essential to improve the automatic method of counting the people in real time.
People counting system provides data that allows end-users to explore potential revenue opportunities. Counting and reporting the number of people entering and exiting a particular area helps create ways to identify opportunities for improvement. In crowded environments like shopping malls airports and railway stations, real time people counting system can alert operators to potentially risky situations without having to dedicate manpower for monitoring. Real-time people counting system provides data that is useful for various purposes including accurate outdoor and indoor analysis to reduce false alarms and statistical analysis of traffic.
Development of intelligent transportation solution (ITS) and acceptance of advanced solutions are creating lucrative business opportunities for providers of real-time people counting systems. Different types of people counting technologies are available in the market. These can be broadly classified into two categories: static and on-board systems. On-board systems are embedded in vehicles, while static systems are installed at stations. Technically, on-board systems consist of sensors and on-board computers that convert and store the information registered by sensors into passenger counts. Infra-red (IR) sensing is a common technique for counting in these systems. Other techniques used are cameras, pressure-sensitive mats, and horizontal beams.
The real-time people counting system market is driven by various factors such as availability of low-cost and easy to set up solutions, growth in the retail sector, rise in demand for people counting systems in the transportation sector, and increase in adoption rate of people counting technologies. However, location inaccuracy and privacy concerns in Wi-Fi and Bluetooth based systems are expected to hamper the real-time people counting system market during the forecast period. Furthermore, booming e-commerce industry and increase in online sales channels are key factors adversely affecting the real-time people counting system market.