The “Mobile Marketing Market“ provide deep growth analysis of the Mobile Marketing industry for identifying the growth opportunities, development trends and factors limiting the growth of the market. This report offers market information based on past and present industry situations and growth aspects. Initially, the report presents the market overview covering product description, market analysis, market dynamics, opportunities and market share.
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Secondly, global Mobile Marketing Market report conducts a qualitative analysis to present the key manufacturer’s profile, market share, market size, sales volume, gross margin analysis. All the key regions covered in report are North America, Europe, Asia-Pacific, South America, Middle East and Africa. The Mobile Marketing market share and market outlook of each region from 2019-2024 are presented in this report.
The global mobile marketing market is expected to grow at a CAGR of over 25%, during the forecast period (2018 – 2023). The scope of the report is limited to solutions offered by various market players from various end-user sectors including retail, telecommunication, travel & logistics, education, automotive, broadcast & media. The regions considered under the scope of the report include Asia-Pacific, North America, Europe, South America, and Middle East & Africa.
Mobile marketing is the coherent multichannel promotion of products or services through mobile phone, devices, smartphones, and networks. Mobile marketing channels are the fastest growing mean to connect with the audience since customers check text messages more frequently than emails and as per a report by Marketo, approx. 97% of the text messages are read within 4 minutes of being sent. Hence, each message sent can be highly targeted with a higher response rate than any other means of communication.
Retail Sector to Dominate the Mobile Marketing Market over the Forecast Period
Mobile has already started to have a major impact on the retail industry and is increasing day-by-day. Consumers heavily rely on the mobile applications that are available on their devices to compare product prices, check the availability of the product at a store or just request to pick up a purchase from a store. Today, there are numerous retail mobile phone apps being developed to streamline their shopping experience through different marketing and promotional strategy.
Mobile Marketing Market
According to research conducted by Statistica, in 2016, the number of mobile apps that were downloaded was around 2.52 billion, and this figure is expected to reach 268.69 billion by 2020. With respect to the retail industry, studies have indicated that the use of retail store apps varies concerning the device available to the user.
Asia-Pacific to Hold the Highest Market Share Region in the Mobile Marketing Market
The APAC region is expected to be the largest revenue generator region for mobile marketing vendors during the forecast period, followed by North America. The market growth in developing countries of Asia-Pacific regions can be accounted for the enhancements in network connectivity, increasing number of unique mobile subscribers, growing 3G and 4G network, and increasing awareness among enterprises. The major vendors have adopted different types of organic and inorganic growth strategies such as new product launches, partnerships and collaborations, and mergers and acquisitions to expand their offerings in the mobile marketing market in the region. The mobile commerce segment is expected to witness the highest growth rate among solutions in this region, as this form of online advertisement is probably cheaper than using other advertising tactics.
Notable Developments in Mobile Marketing Market
• April 2018: InMobi’s exclusive partnership with Airtel TV brings premium OTT audiences to Indian brands during cricket season and beyond. With 350+ TV channels, 10000+ Movies, TV shows and originals, in addition to integrations with Hotstar, Amazon Prime, ErosNow, Hooq, Fastfilmz, Alt Balaji and more, Airtel TV was India’s most downloaded Video OTT app in the first two months of 2018.
• February 2018: GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, announced GroundTruth Ads Manager, the industry’s first end-to-end self-serve platform for mobile location-based advertising
Major Players: GOOGLE INC., FACEBOOK INC., OPENMARKET, INC., MICROSOFT CORPORATION (BING), TWITTER INC., APP PROMO, INMOBI TECHNOLOGIES PRIVATE LIMITED, AT&T, INC., ADCOLONY, INC., PINTEREST, INC., GROUNDTRUTH, INC., APPENCY, INC., COMBOAPP, INC., PHONEVALLEY S.A., YODEL, INC., MOZOO MOBILE GROUP, OATH INC. (MILLENNIAL MEDIA), CHARTBOOST, INC., MOPUB INC., AMOBEE, INC., MOBIO TECHNOLOGIES INC., PREAPPS, LLC, and GOMEEKI PTY LIMITED, amongst others.
Reasons to Purchase Mobile Marketing Market Report
• To understand the impact of mobile marketing market in the retail sector.
• Analyzing various perspectives of the market with the help of Porter’s five forces analysis
• To understand the dominating technology in the market
• The region that is expected to witness the fastest growth during the forecast period
• Identify the latest developments, market shares and strategies employed by the major market players
• 3 months analyst support along with the Market Estimate sheet (in Excel)
Customization of the Report
• This report can be customized to meet your requirements. Please connect with our representative, who will ensure you to get a report that suits your needs.
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Mobile Marketing Market Analyse according to leading players, Competitive landscape, geographical regions, top manufacturers, types, and applications forecast over a period of 2019 to 2024. Geographically, this report is divided into many key Regions, with production, consumption, revenue (million USD), market share and rate of Mobile Marketing Market 2019 in these regions, from 2018 to 2024 (forecast), covering: North America, China, Europe, Japan, Southeast Asia, India.
The Objectives of this report are:
- To define, describe, and analyze the Mobile Marketing market on the basis of product type, application, and region
- To forecast and analyze the size of the Mobile Marketing market (in terms of value) in six key regions, namely, Asia Pacific, Western Europe, Central & Eastern Europe, North America, the Middle East & Africa, and South America
- To forecast and analyze the Mobile Marketing market at country-level in each region
- To strategically analyze each submarket with respect to individual growth trends and its contribution to the Mobile Marketing market
- To analyze opportunities in the Mobile Marketing market for stakeholders by identifying high-growth segments of the market
Key Questions Answered in Mobile Marketing market report:
- What will the market size be in 2024 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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Mobile Marketing Market Report Provides Comprehensive Analysis as Following:
Market segments and sub-segments
Market size & shares
Market trends and dynamics
Market Drivers and Opportunities
Market Analysis and Segmentation
Supply and demand
Technological inventions in Mobile Marketing trade
Marketing Channel Development Trend
Mobile Marketing Market Positioning
Distributors/Traders List enclosed in Positioning Mobile Marketing Market
Mobile Marketing Market report provides you a visible, one-stop breakdown of the leading product, submarkets and market leader’s revenue forecasts till 2024. In conclusion, Mobile Marketing Market 2019 report presents the descriptive analysis of the Mobile Marketing Market Major Key-players, Types, Application and Forecast Period knowledge which is able to function a profitable guide for all the Mobile Marketing Market competitors.
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