Citrus Bioflavonoids are biologically active compounds known as flavonoids which are derived from citrus fruits and vegetables. Citrus bioflavonoids are popular among the dietary supplement manufacturers because of the antioxidant powers. Citrus bioflavonoids help to prevent ourselves from various health conditions and are used for the treatment of venous insufficiency and capillary fragility. The demand for citrus bioflavonoids from the personal care and cosmetics industry has grown tremendously because citrus bioflavonoids not only helps to protect cells from oxidation and free radicals but also prevents cell denaturation from UV rays and toxins. The demand for citrus bioflavonoids supplement among the consumers has witnessed tremendous growth over the years owing to the ability of citrus bioflavonoids to help support immune response and a healthy immune system.
Unlike various supplements, citrus bioflavonoid supplement are taken in different forms such as capsule, pill, granules, tablet, liquid and gummies. Gummy forms of citrus bioflavonoid supplements are similar to a small fruit gum candy such as jelly candy. Children are easily convinced to consume these forms of supplements as their taste and appearance are similar to jelly candy. Children’s health is one the major concern for parents; hence expenditure on Childs health is increasing, providing ample growth to citrus bioflavonoid supplements in the global market. Moreover, with increasing literacy rates and growing product visibility, consumer awareness about citrus bioflavonoids is also increasing. Moreover, the easy access to endless sources of information enumerating the pros and cons of citrus bioflavonoids is helping consumers to choose appropriate citrus bioflavonoids for consumption.
Increasing urban population, growing literacy rates, and the rising number of health-conscious individuals, especially in the developing Asian countries, such as India and China, are more than willing adopt the habit of consuming citrus bioflavonoids, to fulfill their nutritional requirements. The Asia Pacific is considered as one of the fastest emerging markets for citrus bioflavonoids supplement due to the growing urban population and increasing disposable income. According to the UN-DESA, the urban population in Asian countries was 1.9 billion in 2013, and it is expected to reach 3.3 billion by 2050, and this is expected to provide ample growth opportunities to market players to establish their reach in the untapped Asian markets. Moreover, companies entering in the citrus bioflavonoids market could focus on expanding its reach in the untapped markets of the Mediterranean to enhance its business of citrus bioflavonoids over the forecast period. The limited awareness about the health benefits of citrus bioflavonoids along with low penetration of citrus bioflavonoids across broader non-urban clusters is limiting the citrus bioflavonoids supplement industry to unfold its potential. Hence knowledge-based advertisement could act as an opportunity for manufacturers entering the citrus bioflavonoids market over the forecast period.
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