Oil extracted from layer between the white rice and the paddy husk is known as rice bran oil. It is an edible oil used as an excipient in food, cosmetics, and pharmaceutical industry. Rice bran oil is preferred by most of the consumers, owing to its antioxidant and low cholesterol property.
The global rice bran oil market is segmented on the basis of end-user, application, and region. Based on end-user, global rice bran oil market is segmented as industry and direct consumer. Among which industry segment is estimated to account for relatively high-value share, however, consumer segment is expected to expand at a relatively high CAGR in global rice bran oil market, owing to increasing health conscious people across the globe. On the basis of application, the global rice bran oil market is segmented as food and beverages, cosmetics, pharmaceuticals, and others, wherein food and beverages segment has significant revenue share, whereas, pharmaceuticals segment is expected to register significant CAGR, over the forecast period.
Different distribution channel players and important role in the global rice bran oil market. Both wholesale and retail distribution formulates strong distribution network globally. Among which wholesale distribution is expected to account for relatively high revenue share, attributed to rapidly growing food and beverages industry, whereas retail distribution is expected to expand at relatively high value as well as volume in global rice bran oil market.
The growth of the global rice bran oil market is driven by increasing health consciousness among consumers and growing demand for high nutrition and less fat containing food and beverages. The advantages of rice bran oil including antioxidant, low cholesterol, and hot flashes relief in menopause, is fueling the global rice bran oil market. Macroeconomic factors fueling the global rice bran oil market include growing economy, changing lifestyle, the rapid rate of urbanization, and increasing domestic income. However, less popularity of among rice bran oil people compared to other healthy edible oil is expected to restrain the demand for global rice bran oil market. Some of the factors trending the global rice bran oil market include mergers & acquisitions between rice bran oil market players and its suppliers and high investment in the food industry. Companies operate in the rice bran oil market can increase its share through collaboration with rice bran suppliers, backward integration, and offering organic and gluten-free products in the market..
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