During the beginning of 1960’s, the usage of reflective materials came into existence. Reflective materials are principally used to increase nighttime visibility of traffic signs, clothing, and other products that are visible in the light of an approaching vehicle’s headlamps. Reflective sheeting is a flexible reflecting sheet, which is made from retro reflective material, and is majorly used in road signs to enhance visibility in the night. Reflective sheets are majorly used as a safety feature in vehicles and in road signs indicators, as these reflect the light and prevent mishaps. Additionally, these sheets are used to increase the scanning range of barcodes in factories. Reflective sheets contain micro glass beads and micro prismatic, which are sealed onto a fabric or plastic substrate.
The global reflective sheeting market can be segmented based on type, application, and region. In terms of type, the reflective sheeting market can be segmented into micro glass beads, micro prismatic materials, and others. The micro glass beads embedded in the marking material reflect the light emitted by the headlights of vehicles, illuminating the markings at night. This helps increasing road safety. Based on application, the reflective sheeting market can be segmented into road signs, transportation, communications, and others.
Rise in manufacturing of vehicles and growing usage of reflective sheets on road signs have increased the demand for reflective sheeting. Furthermore, the use of reflective sheets in safety clothing propel the reflective sheeting market. However, lack of fluorescent lights and minimal advanced driving warnings restrain the reflective sheeting market. New innovations and advancements are emerging in order to increase durability and visibility of these sheets in various applications. One of the restraints of using a reflective sheeting is during adverse weather conditions such as heavy rains, and fog. It is also capital intensive.
Based on geography, countries in Asia Pacific such as India, China, and Japan are investing significantly to develop environmentally-friendly reflective sheeting and halogen-free reflective sheets. Reflective sheeting is widely used in transportation and construction activities. North America offers high potential investments and norms for the manufacturing of reflective sheeting market. The reflective sheeting standards for road signs are categorized by technical standards such as ASTMD4956-11a. The usage of reflective sheeting is expected to increase in North America., as the U.S. government plans to refurbish infrastructure and transportation systems.
Reflective Sheeting Market: Key Players
Key players operating in the global reflective sheeting market include 3M Company, Avery Dennison Corporation, Nippon Carbide Industries Co., Ltd, Oraful Europe GmbH, and Reflomax.