Over the decades, the global sports industry has witnessed significant growth. Multiple sports have witnessed rise in the rate of participation. Tennis is gaining immense popularity across the globe. It is considered one of the most prominent sports played across the world and the number of tennis participants is rising every year. With rise in popularity of the game, the demand for tennis balls is increasing worldwide. Tennis balls are usually fluorescent yellow in color. However, the International Tennis Federation has approved both white and fluorescent yellow balls. In case of professional tennis, optic yellow balls are used, as they are more visible on a television screen.
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Rise in the disposable income and increased standards of living with a subsequent focus on leisure activities are expected to propel the global market for tennis balls during the forecast period. Other factors driving the market include rise in the number of participants in several tennis tournaments and increase in the number of frequent tennis players. Moreover, factors such as increase in the number of tennis tournaments and the short replacement cycle of tennis balls that often necessitates purchase of new tennis balls also contribute to the tennis ball market. Furthermore, the advent of a range of slower balls and smaller court sizes is expected to fuel the global tennis ball market in the near future, as it helps increase the overall popularity of the sport. Rapid technological advancements and innovations to meet the dynamic consumer preferences are also propelling the market.
The global tennis ball market can be segmented based on product, type, application, distribution channel, and geography. In terms of product, the market can be segregated into beginner’s balls, real tennis balls, regular duty balls, and extra duty balls. Based on type, the global tennis ball market can be classified into high-pressure balls, low-pressure balls, and pressure-less balls. In terms of application, the market can be categorized into competition, training, and entertainment. Based on distribution channel, the global tennis ball market has been divided into online and offline.
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The online segment can be sub-divided into direct selling and third-party selling, whereas the offline segment can be sub-divided into hypermarkets & supermarkets, specialty & sport shops, and departmental stores. The specialty & sport shops segment dominates the global tennis ball market. In terms of geography, the global tennis ball market can be classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is likely to hold a leading share of the global market from 2019 to 2027, due to increasing number of professional players in the region. High popularity of tennis in North America would lead to rise in the demand for tennis balls during the forecast period. Furthermore, the recent rise in the number of frequent players and increase in the demand for tennis balls, especially among the millennials, is likely to augment the tennis ball market in North America in the next few years.