The demand within the global unbleached kraft paperboard market is rising on account of advancements in the packaging industry. The use of unbleached kraft paperboard plays a vital role in marketing and promotion of consumer goods. The consumer electronics industry has emerged as a key user of unbleached kraft paperboard for packaging light-weight products.
- The total volume of sales in the global unbleached kraft paperboard has increased due to the growing focus on attractive packaging designs for consumer goods. Hence, it is safe to expect that the vendors in the global unbleached kraft paperboard market would tread along a lucrative growth path in the following years.
- The heavy reliance of toy manufacturers on unbleached kraft paperboard has played a key role in enhancing market growth. Attractive packaging is a unique selling point of leading kids toy companies such as Hamleys and Lego.
- The presence of a robust supply chain for unbleached kraft paperboard has also given a thrust to market growth. Raw paperboard can be sent to manufacturing units who then mold them into desired shapes and designs. Furthermore, unbleached kraft paperboard help vendors in dispelling information about products, company logo, and other specifications.
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On the basis of geography, the global unbleached kraft paperboard market can be segmented into North America, Latin America, the Middle East and Africa, Europe, and Asia Pacific. The unbleached kraft paperboard market in Asia Pacific is expected to grow on account of advancements in the regional packaging industry. The unbleached kraft paperboard market in North America has also attracted stellar revenues in recent times.
Unbleached kraft paperboard is commonly used for attaining superior strength while packaging of heavy duty products. Unbleached kraft paperboard is often covered with thin plastic film for making it suitable for packaging of beverage and food products. Unbleached kraft paperboard is 100% biodegradable is made of virgin as well as recycled pulp. After covering unbleached kraft paperboard with clay the smooth surface of unbleached kraft paperboard is ideal for printing purposes. Smooth printing surface provides opportunities for manufacturers to communicate to the consumer and passively build brand image. The unbleached kraft paperboard is commonly used for secondary packaging of products such as pharmaceuticals, food products, consumer goods and many other items from various industries. Unbleached kraft paperboard is highly preferred for industrial packaging wherein the goods are to be packed in bulk quantity due to their ability to handle the large quantity of goods.
Unbleached Kraft Paperboard Market: Market Dynamics
Rigid packaging is a traditional form of packaging and it accounts for over 70% of the world packaging market and is expected to grow at a CAGR of over 3% over the forecast period. To tap this vast potential of rigid packaging, packaging manufacturers are shifting towards eco-friendly products so as to attract more customers and to create their goodwill in the market. Convenience in printability is a major factor for propelling the demand in unbleached kraft paperboard market. Low cost of raw material is also attracting many manufacturers to use unbleached kraft paperboard for packaging of goods. Consumer inclination towards the environment-friendly product is also generating the demand for unbleached kraft paperboard market. Packaging companies around the world are engaged in reducing their carbon footprint and the use of by leveraging the advantages of unbleached kraft paperboard. However, due to the technological advancements in the flexible packaging industry, the trend for flexible packaging is gaining traction in world packaging market. Flexible packaging market is estimated to be US$ 238 Bn and expected to grow at a CAGR of over 5.5% over the forecast period. Although market share of flexible packaging is growing rapidly, on the backdrop of government policies in favor of eco-friendly packaging the demand for unbleached kraft paperboard market is set to increase over the forecast period.
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Unbleached Kraft Paperboard Market: Market Segmentation
Unbleached kraft paperboard market is segmented by product type, by material type, and by end use industry.
Based on the product type, unbleached kraft paperboard market is segmented into:
- Folding cartons
- Rigid gift boxes
- Sleeve boxes
Based on the material type, unbleached kraft paperboard market is segmented into:
- Laminated board
- PVC laminated
- Other laminations
- Non laminated
Based on the lamination type, unbleached kraft paperboard market is segmented into:
- Food Industry
- Beverage industry
- Pharmaceutical Industry
- Consumer goods
- General Industry
Unbleached Kraft Paperboard Market – Regional Outlook:
Regionally global unbleached kraft paperboard market is segmented into
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia-Pacific excluding Japan (APEJ)
- Middle East & Africa (MEA)
APEJ region is expected to be the largest and fastest-growing segment in unbleached kraft paperboard market attributed to the presence of densely populated areas and rapid industrialization. North America region is expected to follow APEJ as the region has consumers with highest per capita consumption of goods. Latin America and Eastern & Western Europe are expected to grow at the moderate rate over the forecast period. MEA is expected to exhibit sluggish growth in unbleached kraft paperboard market over the forecast period. Japan is expected to contribute significant value share in unbleached kraft paperboard market due to the highest per capita expenditure on packaging in the region over the forecast period.
Unbleached Kraft Paperboard Market – Key Players:
Some major players of the unbleached kraft paperboard market are WestRock Company, Mac Papers, International Paper, Graphic Packaging International, Inc., Netpak Packaging, KapStone Paper and Packaging Corporation, PKG Group srl and Logic Pakaging, Inc.
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