Kefir is often termed as fermented milk which has texture similar to that of think yoghurt. It is produced by fermenting milk using kefir grains. It is believed that drink was first produced in Russia, but is said to have reached all parts of the world by the 21st century. Today, it is consumed highly for its health benefits. The product is known to be gluten-free and fat-free, and hence is preferred source of energy for many people who are allergic to gluten. In the past two decades, the global kefir market has gained pace, and according to market analysts, the future for manufacturers of kefir looks bright.
The increasing consumption of health-benefitting foods across the global population is a general trend that has come to the fore in recent years. This, along with the demand for kefir among health conscious consumers for its essential nutrients is at the forefront driving the global kefir market. Another factor stoking growth of the global kefir market is the benefits of kefir for improving lactose intolerance.
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The opportunities in the global kefir market is projected to rise at a CAGR of 5.9% during 2017 – 2025. The market was worth US$1.3 bn in 2016 and will attain worth of over US$2.15 bn by the end of 2025.
Looking at the potential for future, it is important for existing players to realize that there are several trends fueling consumption in the global kefir market.
High Nutrient Content makes it Preferable among Consumers
Kefir is rich in nutrients. Amino acids, proteins, vitamins, minerals, and conjugated linoleic acid are present in micro to significant quantities in the product. Besides, other micro and macro nutrients like calcium, sodium, potassium, iron, magnesium, manganese, molybdenum, and zinc are also found in kefir. This nutrient-rich composition of kefir stokes demand in the global kefir market.
Further, kefir is also rich in almost all vitamins that are essential for a healthy and active lifestyle. Often, doctors prescribe vitamin supplements along with regular drugs for people with diabetes, cardiovascular diseases, and orthopedic conditions. As a result, patients prefer consuming kefir to gain energy. Thus, the demand for products in the global kefir market is predicted to increase in the future.
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Large Operations in Food Industry to Stoke Demand in Asia Pacific
Asia Pacific is inundated with players in the food and beverages industry. As a result, the number of players from the global kefir market is also expected to be high. With rising spending capacity, increasing health awareness, and wide-spread presence of players, Asia Pacific is expected to stay at the helm of global kefir market.