Global Rheology Modifiers Market: Overview
Rheology modifiers, popularly known as thickeners or viscosifiers, find applications in different industries such as adhesives, food, inks and coatings, pharmaceuticals, cosmetics and personal care, textile, detergents, ceramics, paper, and paints, among others. Rheology modifiers alter the viscosity of the formulation to impart a particular functionality to the product that ranges from enhancing mouthfeel, body, moisture retention, texture, and suspendability of soluble ingredients to augmenting stability and dry strength, reducing syneresis, thwarting bacterial attack, and stopping shrinkage. Thickeners can be extracted from natural as well as synthetic sources.
Global Rheology Modifiers Market: Key Trends
The single-most important driver of the global market for rheology modifiers is the paints and coatings industry. This is because the modifiers bring about the desired consistency in the flow to get the required appearance in paints and coatings. Once added to paints, they augment properties such as anti-sagging, emulsion stability, and leveling. The modifiers also serve to enhance the durability of the paints, especially water-based paints. Another factor driving growth in the market is the swift pace of infrastructure building on account of a burgeoning population and fast urbanization.
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Hobbling the growth in the global rheology modifiers market, on the contrary, is the declining printing ink consumption because of the soaring popularity of the digital media such as internet, electronic publications, e-books and e-papers that has damped demand for newspapers, books, catalogs, and other printed materials.
Global Rheology Modifiers Market: Market Potential
The booming personal care industry spells massive opportunity for the global rheology market as the modifiers find application in most personal care products such as shampoos, body lotions, conditioners, and skin creams. Many players are entering into collaborations with personal care products manufacturers to bolster their positions. A case in point is the acquisition of SRLH Holdings that manufactures active ingredients for anti-perspirants by Elementis, a rheological additives company.
Rising fortunes of people worldwide, particularly in India and China will also propel the market in the future. One factor that impacts the manufacture of rheology modifiers market is the volatility in oil prices. This is because crude oil is the primary raw material used to produce the different raw materials for the rheology modifiers synthesis.
A noticeable trend in the global rheology market is the popularity of organic rheology modifiers, mainly used in paints and coatings and pharmaceuticals and construction, to get the required consistency of end-use products.
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Global Rheology Modifiers Market: Regional Outlook
From a geographical standpoint, North America is a key region in the global market for rheology modifiers on account of a robust market in the U.S. The market in the U.S. has seen exponential growth due to the burgeoning demand for personal care products driven by the increasing number of discerning consumers and a sizeable proportion of aging population needing pharmaceutical products. Asia Pacific, however, is slated to overtake the rest of the regions due to increasing construction spending accompanied with a robust demand in the automotive industry. China in Asia Pacific is a major market on account of the massive construction activity in the region due to the increasing population and economic growth.
Global Rheology Modifiers Market: Competitive Analysis
The global market for rheology modifiers is highly fragmented in which the top five market players together hold just a little over 20% of the market share. Some such well-entrenched industry participants are Ashland, DOW Chemical Company, BASF SE, Lubrizol Corporation, and Arkema Group.
The study presents reliable qualitative and quantitative insights into:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand chain of the market
- Market valuation (revenue and/or volume)
- Key trends/opportunities/challenges
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The regional analysis covers:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
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