The global baby bottles market is characterized by a healthy degree of competition owing to the presence of both regional and international players operating in it. In order to grow their shares and bolster their market presence, savvy players are seen trying to expand their geographical outreach; they seem particularly focused on the developing nations in Asia Pacific and Latin America which are relatively untapped so far. The players are also seen banking upon product differentiation to promote sales.
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A recent report on the global baby bottles market that has been published by Transparency Market Research presents crucial information on it. It studies the factors favoring and hindering the market’s course and also the regions and product segments that hold out maximum potential. The report banks upon current and historical figures in order gauge the current and future size of the market.
Numerous factors combined together are majorly catalyzing growth in the global baby bottles market. Foremost among them is the soaring uptake of formula milk owing to more number of lactating mothers stepping out to work. In fact, milk formula is one of the fastest-rising categories in the packaged foods market. This is because it safely allows parents to do away with breast feeding and focus on their work and other outdoor activities. This coupled with major formula milk producing companies of the likes of Abbott and Nestle rolling out better products every now and then is fuelling sales of baby bottles big time.
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Apart from that, continued thrust by makers of baby bottles on creating more evolved versions using better materials and having enhanced features is also benefitting the market alongside the increasingly disposable incomes of people worldwide. Further, mushrooming supermarkets and hypermarkets, pharmacy and drug stores, and online e-tailing platforms are having a positive impact on sales too.