The Asia Pacific, Middle East, Latin America, and South Africa Baby Diapers market features a landscape characterized by moderate degree of fragmentation, finds Transparency Market Research (TMR). The shares of the regional markets are fragmented across large players and small indigenous manufacturers. Globally prominent consumer goods companies such as Procter and Gamble Company and Johnson and Johnson are consolidating their shares, especially by focusing on markets with rising disposable incomes of consumers. Lower income families and rural populations are still largely get attracted to local manufacturers, especially in less developed regions.
Well entrenched players include names such as Kao Corporation, Kimberly-Clark Corporation, Unicharm Corporation, Bumkins Finer Baby Products, Inc., and Indevco Group.
The Asia Pacific, Middle East, Latin America, and South Africa baby diapers market stood at US$20.75 bn in 2014. The overall regional market is projected to clock a CAGR of 7.6% during 2015–2021. The overall opportunities in the regional market will reach a worth of US$34.87 bn by the end of this period.
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Among the various key regions, Asia Pacific held the leading share in the overall regional market for baby diapers in 2014. The region is expected to hold its sway, vis-à-vis volume and revenue, throughout the forecast period. The demand is driven by burgeoning populations with large disposable incomes, especially in India and China. Multinational companies have also begun plowing money into the regional market, which points to its rising lucrativeness. Asia Pacific will be trailed by Latin America. Rising purchasing power of consumers will bolster the growth in the Latin America baby diapers market.
The Asia Pacific, Middle East, Latin America, and South Africa baby diapers market is driven by increasing awareness among parents and caregivers about the role of baby diapers as a key hygiene product. This awareness stems from the need for ensuring the health of infants. Over the past several years, infant mortality rate in developing nations have witnessed a decline. This supports an exciting evolution trajectory in the Asia Pacific, Middle East, Latin America, and South Africa baby diapers market.