Isotonic beverages are the drinks which provide energy to the body after consumption. Isotonic beverages contain around 4g to 8g of sugar in every 100ml of the drink. It converts the available sugar into the energy required for the body. The human body can consume and digest the isotonic beverages as speedily as water. The isotonic beverages are purposely made to provide energy to the body and quench thirst. Athletes and sportspersons consume isotonic beverages to maintain energy levels in the body. There is a continuous rise in the global consumption of the isotonic beverages which encouraged a large number of manufacturers to enter into the market.
Currently, the market is facing huge competition worldwide. The increasing competition is driving the overall market at large with existing and newly entered players introducing innovative value addition and competitive pricing strategy. There has been noticed a significant rise in the global isotonic beverages market in which largely contributing regions include the U.S., Canada, France, India, China, Japan, Australia, Jamaica, Germany, and others. Some of the large players in the isotonic beverages market include The Coca-Cola Company, PepsiCo Inc., Artico Beverage Company International Inc., Aje Group, Abbott Nutrition Co., d’Angelo Brands Inc., and many other players which are serving the market worldwide.
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Increasing Health Consciousness amongst People Is Driving the Isotonic Beverages Market
The principal reason which is driving the isotonic beverages market is the increasing health consciousness amongst people throughout the world. There is a significant rise in the consumption of isotonic beverages due to increased use of it by sportsmen and athletes. A large number of people of all age group are shifting towards adopting a healthy, gym-going lifestyle with a blend of a healthy diet which is supporting the growth of the isotonic beverages market. The market is also growing due to growth in the popularity and consumption of functional beverages. The significant and continuous rise in the global food and beverages industry is also driving the isotonic beverages market. The main restraint in the isotonic beverages market is a large amount of sugar intake per drink. Consumers in today’s world prefer less sugar due to chances of getting diagnosed with diabetes and other health issues. This is hindering the overall isotonic beverages market. The availability of substitutes in this vast and concentrated market is also one of the factors that are preventing the growth of the isotonic beverages market.
Opportunities for Market Participants
The manufacturers of isotonic beverages have huge opportunities in the market as a consequence of increased social and functional gatherings amongst a group of people across the globe. The irregular and extensive working hours in the developed and developing countries have propelled consumers to get energy through a variety of food and beverages which renders manufactures great opportunities in the isotonic beverages market. The increased per capita beverage consumption across the globe is providing huge opportunities to the market participants. Due to increased access to the food worldwide the consumers are eager to try new flavors, food, and beverages across the borders which is a huge opportunity for players in the isotonic beverages market. The increase in the per capita income of the consumer has encouraged to spend money on better tastes and quality beverages which provides great opportunities to the manufacturers of the isotonic beverages market.
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On the basis of the packaging, the isotonic beverages market is segmented as:
- Tetra packs
- Canned bottles
- PET bottles
- Glass bottles
Global Isotonic Beverages Market: Key Players
Some of the major players in the The Coca-Cola Company, PepsiCo Inc., Noble-House NV, All In Beverage LLC, Cadbury Schweppes Americas Beverages, GU Energy Labs, Dr Pepper Snapple Group, Agua Enerviva LLC, All Sport, Inc., Youthtopia Beverage Brands LLC, Gatorade the Sports Fuel Company, Big Bang Beverages, Cytosport, Inc., BA Sports Nutrition LLC, and BreakThru Products LLC.