According to a new market report published by Transparency Market Research titled “Licensed Sports Merchandise Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018 – 2026,” the global licensed sports merchandise market is expected to reach a value of US$ 46,881.6 Mn by 2026. The market is estimated to expand at a CAGR of 4.8% during the forecast period from 2018 to 2026.
In terms of volume, the market is expected to reach 1184.9 million units at a CAGR of over 4.1% by 2026. The Asia Pacific licensed sports merchandise market is projected to witness the highest growth during the forecast period. With growing consumer preference and huge market potential, the licensed sports merchandise market is expected to witness considerable growth in the coming years.
Growth in the licensed sports merchandise industry is driven by rise in number of sporting leagues across North America specifically in the U.S. Future growth in the licensed sports merchandise market is anticipated to be fuelled by the innovation and development of more attractive and stylish sports apparel and sports accessories.
Retail sales of licensed sports goods based on sports events and leagues has experienced steady growth in the past few years and this trend is expected to continue over the forecast period from 2018 to 2026. With improved economic conditions, consumers are expected to spend lavishly on licensed sports goods to support their favorite sports team in developed countries such as the U.S., Canada, Germany and the U.K.
The global licensed sports merchandise market has been segmented on the basis of product type and distribution channel. Based on product type, the market has been segmented into sports apparel, sports footwear, sports accessories and toys, video games, domestic and housewares, and others. In terms of the distribution channel, the market has been segmented into online distribution channel and offline distribution channel. Thus, the report provides in-depth cross-segment analysis of licensed sports merchandise and classifies it into various levels, thereby providing valuable insights at the macro as well as micro levels.
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Moreover, the report also provides an in-depth study of the licensed sports merchandise product type and distribution channel. The report highlights the competitive landscape of the licensed sports merchandise market, thereby positioning all the major players according to their geographic presence and recent key developments.
In the competitive landscape, the report also provides a comprehensive analysis of top players of the licensed sports merchandise market. The broad licensed sports merchandise market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews.
Based on country, the North America licensed sports merchandise market is divided into the U.S., Canada, and Rest of North America. Similarly, the Europe market is divided into Germany, U.K., France, and Rest of Europe. Asia Pacific has been segmented into China, Japan, India, Australia, and Rest of Asia Pacific.
Middle East & Africa covers the G.C.C. countries, South Africa, and Rest of Middle East & Africa. Similarly, South America includes Brazil and Rest of South America. This report provides all the essential information required to understand the licensed sports merchandise market product type. Furthermore, Porter’s Five Forces analysis explains the factors which are currently affecting the market.
Some of the key players in this market include Nike Inc., Prada Group, Puma SE, Sports Direct International Plc., VF Corporation, Ralph Lauren, Quiksilver, Inc., Newell Brands, Inc., Li Ning Company Limited, eBay Enterprise, Inc., and Everlast Worldwide, Inc.