Coconut water, a clear liquid that occurs inside a coconut. Coconut water is a popular beverage in the tropics but its popularity has risen across the world in recent years. The growing demand for coconut water can be ascribed primarily to its refreshing and hydrating properties without the calories associated with many other popular beverages available on the market today. Organic coconut water is an isotonic beverage that is healthy and has a palatable flavor. However, the key differentiator between regular and organic coconut water is that the latter contains lower chemicals. The consumption of organic coconut water is also beneficial as it contains electrolytes.
It comprises the right balance of electrolytes, which help replenish the body after strenuous exercises and workouts. Organic coconut water also contains a variety of minerals such as magnesium, potassium, calcium, sodium, and vitamins (A, B, C), amino acids, and phosphorous.
Many studies have evidenced that organic food typically contains a higher level of antioxidants, which help safeguard against the detrimental health effect of toxic heavy metals. The market for organic coconut water is expanding at a brisk pace because as it the drink is being considered a suitable alternative for sports drinks, many of which contain synthetically formulated ingredients.
It has thus become more common to see organic coconut water on the shelves of supermarkets and convenience stores across the world. Moreover, organic coconut water is also being retailed online, which has helped companies spread their presence worldwide. Customers today are increasingly showing a preference for organic beverages as compared to other conventional types of drinks. The focus, especially, is on consuming low-sugar drinks – organic coconut water fits this changing trend perfectly.
In order to meet the challenges associated with the relatively short shelf life of organic coconut water, several producers are now offering frozen organic coconut water. This enhances its shelf life, allowing it to be transported to regions where coconut water isn’t readily available.
From the geographical standpoint, the global organic coconut water market has been divided into the following segments: Latin America, North America, Asia-Pacific, Western and Eastern Europe, Japan, and the Middle East and Africa. South Africa has been identified as the fastest-growing regional market for packed coconut water. The country is developing briskly and consumers in the country regard packed products as being more hygienic and healthy. In the United Kingdom, the consumption of organic coconut water approximates 25-26 million liters. However, the consumption of coconut water is also remarkably high in tropical countries—such as Sri Lanka, India, Thailand, and Brazil—where coconuts grow in abundance.
The leading players in the organic coconut water market are: Harmless Harvest (San Francisco, US), Celebes Coconut Corporation (Philippines, Southeast Asia), VITA COCO (New York, United States), COCOZIA, Coco Libre, The Coca-Cola Company (ZICO), Navitas Naturals, and COPRA Inc., among others