The report “On-The-Go Yoghurt Market – Global Industry Trend Analysis 2012 to 2017 and Forecast 2017 – 2027”, has been prepared based on an in-depth market analysis with inputs from industry experts.
The market for On-The-Go Yoghurt Market has been increasing on numerous factors and technological advancements. The report consist of market dynamics comprising restraints, drivers, trends, and opportunities that is expected to influence the market for On-The-Go Yoghurt Market. The report provides a detailed analysis of market growth during the mentioned period in terms of volume shipments (million units) and value of estimates (US$ MN) across different region.
Increasing busy and hectic lifestyle is major factor driving demand for healthy on-the-go products including on-the-go yogurt which offers nutrients, vitamins and calcium for healthy lifestyle. On-the-go yogurt is available in various packaging such as pouch, bottle, cups etc. which makes it popular amongst children as well as working professionals. Growing demand for on-the-go yogurt is also responsible for growing packaging industry which manufactures novel packaging for yogurts and makes it easy for consumers to take it on-the-go. Increasing number of working women is also becoming a major market driver for increasing demand of on-the-go yogurt for fulfilling the requirement of vitamins and other nutrients.
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On-the-go yoghurt market is segmented on the basis of packaging type such as pouch, bottle, cups, etc. According to the convenience of consumers on-the-go yogurt is packed in variety of packaging which makes it easy for consumption. On-the-go yogurt is available for kids mainly in pouch in number of retail shops and supermarket/ hypermarkets. Bottle and cup packaging for on-the-go yogurt is mainly used by working professionals or in the house for daily consumption.
On-the-go yogurt market is further segmented on the basis of its type as flavored and non-flavored. Consumption trend for on-the-go yogurt in flavored form is more as compared to non-flavored on-the-go yogurt as a result of improved taste and flavor. Thus market demand for flavored on-the –go yogurt segment is higher. Manufacturers are increasing production of flavored on-the-go yogurt to cater with growing demand in global market.
On-the-go yogurt market is segmented on the basis of distribution channel as supermarket/ hypermarket, retail shops, online shops and others. Due to increasing busy and hectic lifestyles consumers are preferring online shopping to save time and hence mans are making product available through various online channels. Supermarkets/ hypermarkets and retail shops are distribution segments growing rapidly as compared to online stores for on-the-go yogurt market as a result of easy availability and convenient buying options.
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Market Drivers and Trends:
Increasing awareness of health benefits associated with it on-the-go yoghurt is trending in global market. On-the-go yogurt contains calcium, vitamins and other beneficial nutrients which makes it popular in health conscious consumers. Easy availability of on-the-go yogurt in retail shops, supermarket/ hypermarkets is also one of the factor driving market demand. Increasing number of consumers with busy and hectic lifestyles is factor driving market demand for on-the-go yogurt in working professionals. On-the-go yogurt is available in different flavours which makes it popular in children for healthy consumption in turn fueling growth of global market. Increasing number of working women and various health benefits associated with yogurt products are other factors expected to contribute to significant growth of the market over the forecast period.
On-the-go yoghurt Market Key Players:
Some of the key players in the on-the-go yoghurt market include Origin Food Group, LLC, The Nemours Foundation, Materne North America Corp., B&G Foods, Inc., Chobani, LLC, Alpro UK (Ltd.), Go Greek Yogurt, Sprout Organic Foods etc.
MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.
The report provides the following information:
• Tailwinds and headwinds molding the market’s trajectory
• Market segments based on products, technology, and applications
• Prospects of each segment
• Overall current and possible future size of the market
• Growth pace of the market
• Competitive landscape and key players’ strategies
The main aim of the report is to:
• Enable key stakeholder’s in the market bet right on it
• Understand the opportunities and pitfalls awaiting them
• Assess the overall growth scope in the near term
• Strategize effectively with respect to production and distribution
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