The 2018 study has 207 pages, 83 tables and figures. Worldwide markets are poised to achieve continuing growth as small boats markets respond to the advantages brought by using new materials and demand from middle class people seeking safe, fun recreation.
Small boat competitive positioning to achieve competitive advantage is accomplished by successful introduction of new product offerings. The ability to meet customer expectations depends on appropriate feature function packages and effective pricing strategies.
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Small boat customers rigorously evaluate manufacturer quality, capability to innovate, and availability of new products when making purchasing decisions.
Introduction of new products
Work to understand customer expectations
Listen to customers
Support ability to meet customer expectations
Offer variety of feature function packages
Implement effective pricing strategies.
Understand that small boat customers rigorously evaluate manufacturer quality
Provide capability to innovate
Provide availability of stream of new products
Global small boat market is forecast to grow at 7% through 2024. Some companies and some segments grow significantly faster. A $8.7 billion market worldwide in 2017, the small boats markets market has evolved steadily. It is expected to reach $13.8 billion by 2024.
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Small Boats Markets
Sport Power Boats
Large Sail Boats