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Employee Engagement Solutions Market: Pin-Point Analysis For Changing Competitive Dynamics

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Employee engagement is an approach which helps organization to take feedback from their employees, solicit, and recognize employee achievements, Improve visibility and collaboration. Employee engagement consists of various personal factors and individual preferences such as unique personalities, needs, motives and goals which organization can track by employee engagement solutions tools. Employee engagement software tools are used to draw the actionable insights from employee’s feedback, moreover organization used employee engagement solution tools to understand employee sentiments and share their large and small success across organization.

Employee engagement solution tools focused on providing passion and enthusiasm between employees about the work they do, inspiring  loyalty towards organization, and open an individual’s full potential for the growth of organization. In this technology advanced world people are more habitual towards gadgets, and employee engagement solution plays a major role where organization can use various tools and platforms which can enhance the productivity and engagement of the employees. Employee engagement measurement is the area where organization require a lot of employee engagement software tools.

There are many areas where enterprises are using employee engagement solutions tools like mobile learning tools for providing education to employees, messaging app for reducing the internal communication gap. Additionally, project management, performance management, recognition and efficient scheduling tools used in employee engagement helps to track the performance of employees. Moreover, there are few advanced technologies like big data and analytics which collects large data of employees and measure the performance accordingly. Organization also follows various e-learning gaming apps which helps to learn while playing. For instance, Salesforce chatter app helps to interact with higher authorities and help to motivate employees.

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Employee engagement is becoming an essential part of the organizations, due to increase in the number of organizations. There are various drivers which are creating demand for employee engagement solutions like for increasing productivity of the organization, retaining the employees, better employee recognition and transparency in evaluation of employees and for better communication.

Employee engagement is an area where companies need advanced technologies to track every moment of employees so that they can provide better solution and work environment to them. In coming years’ employee engagement will just not depend upon the software tools rather than there would be technologies like Artificial Intelligence, machine learning and Internet of things (IOT) will be implemented. These technologies have ability to gather data beyond the reach of software tools —such as sentiment analysis and to get a true sense of engagement of employees.

Growing adoption of employee engagement solution tools are helping organization to increase employee retention, productivity and profitability. However, high capital cost and integration cost associated with employee engagement solutions is one of the major restraint limiting the market growth. Similarly, there are others restraints such as training of employees, adaptation of new technology and updating software tools which adds extra costs to the solutions.

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Employee Engagement solution tools market is mainly distributed by types, application and geographic region. On the basis of types, the market is classified into cloud-based and on premise. Based on application, the employee engagement solution market is bifurcated into large enterprise, medium enterprise and small enterprise. On the basis of geography, employee engagement solutions market is segmented into North America, South America, Europe, Asia Pacific, and Middle East and Africa. Among these geographies, Asia pacific is expected to offer a strong potential market for the employee engagement solutions due to the increasing rewards system, recognition schemes and pay scale of employees.

Some of the key players in the employee engagement solutions markets are Tap My Back, Officevibe, KaiNexus, Teamphoria, Bitrix, Qualtrics, Synergita, Technology Advice, Quantum Workplace, Zinda,Vocoli, ,Motivosity, and Transcend.

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