The demand for dietary supplements is increased day by day due to factors like fast-paced life, increasing health issues, raising awareness about having and balanced diet. Vitamins being an essential micronutrient are one of the major dietary supplements currently used. There are 17 different types of vitamins each provide a solution for many problems like improving the immune system, bone strength, health and so on. Consumers tend to prefer liquid vitamins overtaking them in form of pills as liquid vitamins are easily absorbed by the body. The public interest is shifting towards including liquid vitamins in the diet on the regular basis so as to lead a healthy life. Liquid Vitamins are easy to ingest than gel pills or tablets as well as they are economical than pills hence are becoming favorites among consumers. Kids and aged people prefer liquid vitamins are they are easier to swallow. In feed additives, liquid vitamins are preferred as it is easy to adjust the input quantity. Liquid Vitamins are used to fortify dairy as well as bakery products for a long time. With the rise in demand, the market for liquid vitamins is expected to increase during the forecast period.
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The global market demand for dietary supplements, especially liquid vitamins is increasing day by day. The market for liquid vitamins is driven by factors like increase in health-related awareness of people, urban lifestyle influence, and the tendency of prevention than curing health issues. There other factors like an increase in disposable income, increase in geriatric population as well as the overall population has also lead to an increase in demand for liquid vitamins.
Along with dietary supplements, liquid vitamins have many application in various fields like food and beverage industry, Pharmaceuticals, Animal Feed, and cosmetics. Use of liquid vitamins in the cosmetic industry is increased as they help in problems like minimizing fine lines, preventing hair loss, promoting healthy skins and nails, etc. Liquid vitamins are added in animal feed in order to improve the immune system of animals thus improve quality of produce. Increase in consumption of fast food leads to several health-related problems, liquid vitamins are used as food additives as they are good antioxidants, and act as co-enzyme thus helping the process of metabolism.
Liquid Vitamins are considered safe for consumption unless taken in large amounts can have side effects. Liquid Vitamins are not so good at the taste and thus kids don’t tend to like them. The demand in the market for liquid vitamins is expected to increase in terms of value and volume during the forecast period.
Liquid vitamins have large number application in various industries and hence are in demand all over the world. The application of liquid vitamins as food additives can be increased especially among children by improving the taste of formulation. Increasing the awareness about the health benefits provided by liquid vitamins in underdeveloped countries can also promote its demand. The rise in the number of people with vitamin deficiency, especially in the areas of Africa and MEA can be reduced by the introduction of liquid vitamins supplements in those markets. Developing dairy and bakery products with newer flavors can also help boost the demand for liquid vitamins. There are lucrative market opportunities for liquid vitamins in the field of animal feed. With an increase in demand and rising awareness the opportunities for a rise in companies investing market demand of liquid vitamins are increased.
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The liquid vitamin market is regionally categorized into Asia-Pacific, North America, Europe and Rest of the World. Asia – Pacific region, owing to it’s two robustly growing countries, India and China as well as are currently leading the liquid vitamins market. With the rise in population, increasing urban lifestyle and health concerns as well as the fight against vitamin deficiency and increasing distribution network Asia – Pacific region is expected to dominate the liquid vitamin market during the forecast period. North America follows the Asia Pacific to dominate the market during forecast period with rising disposable income, rising health concern and tendency to prevent disease than the cure. Latin America and Europe are anticipated to good markets with substantial growth in coming years. With the increase in awareness and some government schemes, there are fair opportunities for the market of liquid vitamins in MEA region.
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