Social Media Analytics Market Report Title: “Social Media Analytics Market – Growth Trends, and Forecast (2019 – 2024)”
Social Media Analytics Market (2019 – 2024) report provides the accurate CAGR with complete market overview, list of key players, scope of the report, key market trends of Social Media Analytics market and main aspects about why should buy this research report.
Social Media Analytics Market Overview:
The Social Media Analytics Market was estimated at USD 4.73 billion in 2018 and is expected to register a CAGR of 28.20% during the forecast period (2019 – 2024). Social media analytics is widely considered to be a significant business and marketing tool in the present day business scenario. In order to gain actionable insights on consumer perceptions and improve their services and products portfolio, businesses across the globe are using social media analytics.
– The rise of mobile phones and tablets with access to the internet, coupled with ever-growing user volume on social media platforms is boosting the growth of the social media analytics market over the forecast period.
– Incremental technological advancements will pave the way for several growth opportunities by making social analytics tools more accessible to the small/medium scale organizations all over the globe.
– The demand for social analytics tools has been bolstered by the increased emphasis on consumer feedback, as they exhibit greater bargaining power in the market. Facebook has more than 2..07 billion active users. Twitter, on average, records 500 million tweets every day. These statistics, combined with the millions of blog posts on the Internet, and discussions that happen by the minute on forums and social networking sites. (Source: Facebook, Twitter)
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List of Key-players/Leading Manufacturers:
Scope of the Social Media Analytics Market Report:
Social media analytics combines monitoring, measurement, and analysis tools to uncover user sentiments, and identify key trends in the studied market. The deployment of social media analytics allows users to mine and decipher vast amount of data from various social media platforms, such as Facebook, Twitter, and Instagram, among others. It help the companies to discover customer sentiment about brands, trends, customers concerns, and the efficacy of the organization’s marketing campaigns, as well as competitor intelligence.
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Key Trends Of Social Media Analytics Market:
Retail to Hold Major Share
– Retailers are focussing on developing strategies to improve both customer loyalty and customer traffic by mining large volumes of data and using analytics to uncover valuable insights, turning them into loyalty-inducing strategies. 456- Loyalty programs in the current market are expected to go beyond mere rewards, points, and general discounts, and need to move towards creating a personalized shopping experience that recognizes individual customers, and offers personalized treatment to cater to individual customer needs. 456- According to a study, the probability of selling to an existing customer is nearly 65%, while the probability of selling the products to a new prospect is very low (5%-15%).456- In countries like China, more than 55% of consumers connect with brands through social media. Businesses in Hong Kong, especially e-commerce businesses, social media platforms like Facebook and WeChat are used for advertising purposes.
North America to Hold Major Share
– Social media is one of the most popular means of communication in the United States. About 89% of the population from the age group of 18-28 is active on social media, generating a significant amount of content.456- Furthermore, about 80% of the population lies within the age group of 30-49 and 64% in the 50-64 age group. These age groups are also found to be active across different social media platforms.456- Owing to such high participation of the population in different social media, companies, such as Amazon, IBM, and Oracle, have been deploying social media analytics to generate insights and gain a better understanding of the consumer behavior, which further guides their business and strategic decision making.
Reasons to Purchase Social Media Analytics Market Report:
- The report analyses how the stringent emission control norms will drive the global Social Media Analytics market.
- Analysing various perspectives of the market with the help of Porter’s five forces analysis.
- Study on the product type that is expected to dominate the market.
- Study on the regions that are expected to witness fastest growth during the forecast period.
- Identify the latest developments, market shares and strategies employed by the major Social Media Analytics market players.
- 3 months’ analyst support along with the Market Estimate sheet (in excel).
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Overview of TOC, what it contains? –
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.2 Distribution Channel
6 COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Most Active Companies
6.3 Most Adopted Strategy
6.4 Company Profiles
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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